Hill Street’s Company Highlights - publicly traded in Canada
Alcohol-free beverages producer with a presence in over 7,500 points of distribution across Canada including major grocery and drug retail chains.
Expected to enter the cannabis-infused beverage space once cannabis-edibles become legal in October 2019, with product available for sale by Spring 2020.
Hill Street products have won three gold, two silver, and two bronze medals at the US Open Beer Championships, a Retail Council of Canada’s Grand Prix award, and a Double Gold medal at the prestigious San Francisco International Wine Challenge.
Hill Street co-founded and co-chairs the Cannabis Beverage Producers Alliance, a unified body of manufacturers, industry professionals, and advisers who advocate for the safe, reliable and responsible production of legal cannabis beverages.
10-year joint manufacturing partnership with Lexaria Bioscience Corp. (CSE:LXX,OTCQB:LXRP) using patented DehydraTECH™ infusion technology in a new branded product line.
Only company in the world to have earned a license to use DehydraTECH ™ infusion technology globally.
Led by an experienced management team with numerous years of significant beverage experience.
Management holds approximately 38 percent of the company’s shares.
The Cannabis-Infused Beverages Market
The global cannabis beverages market is expected to reach US$4.46 billion by 2025, according to a report by Zion Market Research. Market expansion is being fueled by the growing demand for wellness products, as more consumers seek healthier alternatives to inhaling cannabis.
Health Canada’s amended regulations to the Cannabis Act governing cannabis-edibles came into force on October 17, 2019. In preparation for the new regulations, alcoholic beverage companies, such as Constellation Brands (NYSE:STZ) and Molson-Coors (NYSE:TAP;TSX:TAP), formed agreements with cannabis companies to enter the beverages market. Hill Street’s alcohol-free brands have already generated significant brand awareness for their products, with roughly 9 percent of Canadian consumers being aware of the products according to a March 2019 press release from the company.
Products
Cannabis-Infused Beverages
Hill Street has developed a portfolio of award-winning alcohol-free adult beverage brands which will serve as a foundation for its cannabis-infused beverages. Last year, Hill Street announced a partnership agreement with Lexaria Bioscience Corp. (CSE:LXX,OTCQB:LXRP), whose patented water-soluble DehydraTECH™ infusion technology is expected to allow Hill Street to infuse its alcohol-free beverage portfolio with cannabis without any impact on the taste or smell of the beverage.
Alcohol-Free Beverages
Hill Street has significantly grown the distribution of its alcohol-free portfolio over the last two years, from 900 to over 7,500 points of distribution today. Hill Street products can be found throughout major grocery retailers such as Loblaws, Sobeys, Shoppers Drug Mart, and Zehrs. Last October, Hill Street signed CDL Inc. as the exclusive sales distributor in Quebec, which is expected to significantly increase distribution within that province.
Hill Street currently offers its award-winning ‘Hill Street Craft Brewed Lager’ in addition to a variety of red, white, rosé, and sparkling wine options under both the Vin(Zero) and Vintense brands. Consumers can purchase the company’s products through its retail partners, and direct from the company via its online e-commerce platform.
Awards
Hill Street has won numerous awards for its alcohol-free products. To date, the company has earned recognition at the US Open Beer Championships, the Retail Council of Canada’s Grand Prix award, and the San Francisco International Wine Challenge.
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