I wonder if Rory is aware of this? Seems like I sa
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Posted On: 11/17/2020 2:42:22 PM
Re: Both shallow #21835
I wonder if Rory is aware of this? Seems like I saw this a few weeks ago but the 13 million number didn't ring a bell at the time. No wonder he's worried about the infrastructure.
"Livestream shopping in China has been compared to the next evolution of QVC and many US players are following the same experience as we discuss below. ‘Kim Kardashian sold 150,000 bottles of her KKW perfume in just a few minutes when it was featured on top live streamer Viya’s show last year on Tmall, the main rival to Taobao Live. An incredible 13 million viewers watched the event."
https://www.retailtechpodcast.com/research/sh...t-analysis
"Livestream shopping in China has been compared to the next evolution of QVC and many US players are following the same experience as we discuss below. ‘Kim Kardashian sold 150,000 bottles of her KKW perfume in just a few minutes when it was featured on top live streamer Viya’s show last year on Tmall, the main rival to Taobao Live. An incredible 13 million viewers watched the event."
https://www.retailtechpodcast.com/research/sh...t-analysis
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