NetworkNewsBreaks – iClick Interactive Asia Grou
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Posted On: 11/11/2020 3:40:51 PM
NetworkNewsBreaks – iClick Interactive Asia Group Limited (NASDAQ: ICLK) Announces Plan to Acquire Leading Automation Solution Provider
iClick Interactive (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, has entered into an agreement to acquire the entire issued share capital of CMRS Group Holding Limited (“CMRS”). CMRS, a leading marketing automation solution provider based in Hong Kong, owns proprietary technology designed to aggregate data from multiple sources to help companies offer improved customer relationship management (“CRM”) services. Through the planned acquisition, iClick anticipates being able to enhance its already full product offerings, specifically for cross-border customers marketing into China. In addition, iClick expects that CMRS’s proven profitability, resources and potential to cross-sell iClick products will strengthen iClick’s Enterprise Solutions’ bottom line. The planned acquisition, comprised of cash and iClick American depositary shares, is subject to customary conditions. “We’re delighted to announce this deal between iClick and CMRS, which brings together two of the region’s leading innovative marketing solution providers,” said iClick co-founder and CEO Jian “T.J.” Tang in the press release. “By tapping into CMRS’s strengths in CRM, social media and cross-channel marketing automation, iClick will be able to expand the scope and effectiveness of our fast growing integrated enterprise and marketing solutions offerings. We are confident that this partnership will significantly enhance our ability to help brands adapt and succeed in today’s rapidly digitalizing market environment.”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
iClick Interactive (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, has entered into an agreement to acquire the entire issued share capital of CMRS Group Holding Limited (“CMRS”). CMRS, a leading marketing automation solution provider based in Hong Kong, owns proprietary technology designed to aggregate data from multiple sources to help companies offer improved customer relationship management (“CRM”) services. Through the planned acquisition, iClick anticipates being able to enhance its already full product offerings, specifically for cross-border customers marketing into China. In addition, iClick expects that CMRS’s proven profitability, resources and potential to cross-sell iClick products will strengthen iClick’s Enterprise Solutions’ bottom line. The planned acquisition, comprised of cash and iClick American depositary shares, is subject to customary conditions. “We’re delighted to announce this deal between iClick and CMRS, which brings together two of the region’s leading innovative marketing solution providers,” said iClick co-founder and CEO Jian “T.J.” Tang in the press release. “By tapping into CMRS’s strengths in CRM, social media and cross-channel marketing automation, iClick will be able to expand the scope and effectiveness of our fast growing integrated enterprise and marketing solutions offerings. We are confident that this partnership will significantly enhance our ability to help brands adapt and succeed in today’s rapidly digitalizing market environment.”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
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