NetworkNewsBreaks – The Alkaline Water Company I
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The Alkaline Water Company (CSE: WTER) (NASDAQ: WTER), a producer of premium bottled alkaline and flavored-infused drinking waters and CBD-infused products, today announced that it is now an approved vendor for Kampgrounds of America (“KOA”(R)) and Yogi Bear’s Jellystone Park(TM) Camp-Resorts. “We are pursuing some exciting growth opportunities in the hospitality segment and are thrilled to announce our newest partnership with two of North America’s leading family camping destination providers,” WTER president and CEO Ricky Wright said in the press release. “There are approximately 82 million camper households in the U.S., and the recent pandemic-related travel limitations are drawing more first-time campers to the activity. Camping and glamping booking services providers are reporting huge spikes in business, with some 400% busier than the same time last year. As such, our timing is perfect, and pursuing unique growth areas in the hospitality and foodservice arena remains a priority. As an approved vendor, our leading brands, Alkaline88 (R), and A88 Infused(TM) flavors, will be available to franchisors of approximately 520 KOA and 81 Jellystone Park Camp-Resort locations. In addition, KOA campgrounds will offer A88CBD(TM) products to adult guests. Our single-serve, eco-friendly and all-natural products are an ideal fit for this segment and will be offered at their retail camp stores and on-site foodservice operations. We believe our products’ availability at these high traffic locations represents a huge growth opportunity and will further enhance the brand equity of our lifestyle products.”
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