Sure, the Norton might cost more per person, but i
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You're comparing apples and oranges, I think.
Also, I think there might be software available that precludes the need for anti-keylogging programs. It stops the evil-doers before they can access your computer.
Also, want to point out what so many others have. I've lost more in the stock of an identity protection company than I ever have from identity theft. I'm happy I have it, mind you, but I find the open-source material works just fine. That and / or the native Apple protections.