First just a review of some of the difference of all those confusing LG OLED model numbers. The B7A is available at retailers like Best Buy and Amazon, while the B7P model is available at Costco/wholesale club. The higher the first letter, the higher end the features and cost. The
OLED65C7P cyber Monday includes a built in subwooder and Dolby Atmos sound quality as two additions the B7 does not have. A little upgraded sound package is the difference. The B7P and C7P have the “blade-slim” design of 1.8” in depth. The E7 and and G7 have Picture-on-Glass design which creates a little more depth in the screen both in picture quality and depth of the screen itself at 2.4” to 2.7”. The E7and G7 also have 4.2 Channel audio vs. 2.2 in the B7 and C7. Other than that, they are very similar – even in price. Only Sony and Samsung's very best, top of the line 4K full local dimming models can come close to matching these new OLED TVs. The black levels are perfect, and color information just pops off the screen. LG's new 4K line of OLED TVs won our Best of CES 2017 award for the second year in a row for best picture in the market.