4). Viral Video Outreach Campaign – One of the more cost-effective ways to generate consumer awareness, interest and buzz is through the creation and promotion of a VIDEO that might spark into a Viral sensation. Although there are many examples of how “viral” videos have kick-started ventures and sales, one of the more memorable successes recently has been the launch of the “Squatty Potty,” via a low-cost video placed onto YouTube – which subsequently went viral, and reached over 50-million views (via YouTube, Broadcast shares and other sites combined).
Myflix has developed three (3) concepts for promotional videos to support the launch of the site:
a). The Straight-Forward Informational Video – what is Myflix, how it works, how to sign up, etc…
b). The 1984 Programming Revolt – A parody video, inspired both by the Orwell novel and the infamous Apple Superbowl commercial… in which Myflix consumers revolt against being “programmed” by the big, evil media titans – limited on what they are allowed to see – and instead demanding the freedom to “Watch What you Want, When you Want it” with Myflix. If this video is produced well, with a balance of ironic wit and logic, we think it could spark viral sharing. After all, Netflix “programmers” make the decision as to what their subscribers will be allowed to see… how does that fit into the ME-Generation?
c). The Film Aficionados Video – Again, portraying unnamed “other” streaming sites as either being too limited in scope or too specialized in programs offered, the Film Aficionados video will show some sophisticated (yet accessible Hipster-generation) viewers scanning through the offerings of an unnamed site (think, but don’t SAY Netflix), saying “seen it, seen it, seen it, seen it….” and asking “I’ve already seen all these titles, where can we go to see the broadest possible selection of films and television?” Again, if properly executed, the Film Aficionados YouTube video will be a super-inexpensive, and potentially very cost-efficient way to build awareness and traffic for Myflix.