Prospective customers and investors are always leery of anything coming off the OTC. There is a real stigma attached to it, that there is so much trash on the OTC, that everything on the OTC must be a scam. It is very hard to shed that image, even if you are officially a NASDAQ company. You have to work extremely hard to prove yourself to prospective customers, investors, and wallets (big money). So even though on paper VERB moved to the NASDAQ, they were still considered an OTC Company by many.
However, I believe we have graduated or at least started preparing for graduation. Why? Two reasons.
1. Rory just recently completed an offering that was not completely one sided with a very well respected underwriter. There were no warrants attached to it, and the offering was at a reasonable price compared to the market price. In other words, they did not slam-pigged by the underwriter probably because they were not desperate. That is the only way to get a reasonable deal, have some leverage by either not needing the money immediately, or having other underwriters willing to do the deal with better terms.
2. There is no way in hell a company like Beckman Coulter, who is a Danaher company, would ever go anywhere near a company like Verb, if there was not complete trust and respect for it. I can attest that Danaher absolutely does not F around. I am sure they did a hell of alot more than kick the tires on SoloFire/Verb, and here we are. I believe Beckman is one of the first large and non-Direct Sales companies along with RJ Reynolds. For those that believe that perhaps Beckman was grandfathered in and SoloFire got them as a customer without knowing Verb would buy them out, Beckman/Danaher just OKed Verb putting their name along with Verb's on a billboard for all to see. That would not happen obviously without approval and acceptance. On another note, Beckman would not buy a software package from SoloFire, a very small private company, without them deep diving on them as well.
It is one thing to have a Direct Sales company as a customer, as the Oswald name travels far and wide within the industry. It is entirely another to have an S&P 500 company as a customer. Queue up the tassels and gowns.
Verb Technology Company, Inc (VERB) Stock Research Links