craig..PR is just that....public relations...press releases...advertising...the general public is inundated with the varieties, all looking for eyeballs. I can remember a time when two commercials were an imposition on programming. The average program has between 15 and 20 commercials on a break...count them. This is not about a shotgun approach to reaching people...I'm talking about an incisive approach to influence peddlers..folks that breathe, on breaking news...I have said it before "if it bleeds, it leads.'
Is the head dead yet.?..they are looking for the bodies..the carnage..so they can point fingers...This country has seen an enormous loss of blood, no longer running.
We need to scour for these people ....position ourselves in front of them ..and let the Science of our molecule carry the day. ........just my thoughts.