Why go after the nuts at the top of the tree? "
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Posted On: 10/06/2020 11:38:57 AM
Why go after the nuts at the top of the tree?
"But back to that hyper growth we all want. So let’s talk about the low hanging fruit. At last count, we have, I believe, 17 of our existing clients that signed up for verbLIVE during the pre-launch marketing. Combined they represent a total addressable market of 465,350 users. So work through this analysis with me. Our penetration rates among our existing customers vary but on the low end its about 10%. So let’s say we only get 46,000 users to subscribe and pay for verbLIVE. We’re charging $9.99 to $14.99 per user per month for verbLIVE depending on the features and package for existing verbCRM users. So for this analysis, let’s go with the lower number of $9.99 per user. That means we have an existing total addressable market from the clients that have pre-signed for VerbLIVE of approx. $4.6M per month of recurring SaaS revenue of which, applying the low penetration rate of 10% , we believe we could capture approximately $460K of SaaS recurring revenue per month or approximately $5.5M of annual recurring revenue ."
$5.5M/yr would be pretty, pretty, pretty good just picking the coconuts within reach
In 2020 the cost of a SuperBowl Commercial was $5.6 million for a 30-second slot.
Just a crazy guess, but yeah, I don't think a SuperBowl commercial is in the works. I don't think it would even make sense if revenues were $100M/yr.
Maybe when they are billions
Rory said what they were doing, and it's called target marketing. Reach out to the existing user base would be the first priority and wouldn't cost much at all...
"Let me provide some more color around the penetration rates. This is not like running ads on social media to a large target audience and predicting, or rather crossing our fingers and hoping we get adoption. Many of these are people who already have our verbCRM app on their mobile device to whom we can send very targeted messages with video demos of what verbLIVE can do for their business . And our platform is already into integrated many of the back office providers making adoption quick and easy."
Next on the list is target marketing to Salesforce users
If you are not a salesforce user and don't see the marketing, then the targeting is probably is working.
Superbowl commercial, probably list on the list of to dos.
BTW, the $5.6 million was just for the 30 second time slot. Not the making of the video.
But how hard could that be. Get a jeep, groundhog and Bill Murray...
"But back to that hyper growth we all want. So let’s talk about the low hanging fruit. At last count, we have, I believe, 17 of our existing clients that signed up for verbLIVE during the pre-launch marketing. Combined they represent a total addressable market of 465,350 users. So work through this analysis with me. Our penetration rates among our existing customers vary but on the low end its about 10%. So let’s say we only get 46,000 users to subscribe and pay for verbLIVE. We’re charging $9.99 to $14.99 per user per month for verbLIVE depending on the features and package for existing verbCRM users. So for this analysis, let’s go with the lower number of $9.99 per user. That means we have an existing total addressable market from the clients that have pre-signed for VerbLIVE of approx. $4.6M per month of recurring SaaS revenue of which, applying the low penetration rate of 10% , we believe we could capture approximately $460K of SaaS recurring revenue per month or approximately $5.5M of annual recurring revenue ."
$5.5M/yr would be pretty, pretty, pretty good just picking the coconuts within reach
In 2020 the cost of a SuperBowl Commercial was $5.6 million for a 30-second slot.
Just a crazy guess, but yeah, I don't think a SuperBowl commercial is in the works. I don't think it would even make sense if revenues were $100M/yr.
Maybe when they are billions
Rory said what they were doing, and it's called target marketing. Reach out to the existing user base would be the first priority and wouldn't cost much at all...
"Let me provide some more color around the penetration rates. This is not like running ads on social media to a large target audience and predicting, or rather crossing our fingers and hoping we get adoption. Many of these are people who already have our verbCRM app on their mobile device to whom we can send very targeted messages with video demos of what verbLIVE can do for their business . And our platform is already into integrated many of the back office providers making adoption quick and easy."
Next on the list is target marketing to Salesforce users
If you are not a salesforce user and don't see the marketing, then the targeting is probably is working.
Superbowl commercial, probably list on the list of to dos.
BTW, the $5.6 million was just for the 30 second time slot. Not the making of the video.
But how hard could that be. Get a jeep, groundhog and Bill Murray...
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