Forrester and Gartner charts are interesting and can show how fast a company go up to the top
As I posted, you don't even have to be at the top to be a $1B company, but it's nice being on the charts and of course a leader
So how do you get on the chart?
Both Forrester Wave and Gartner's Magic Quadrant have what is called inclusion criteria and it's different for each report
For example, evalution of vendors that do Salesforce.com implementation have to have more than $10 million in annual SFDC revenue and more than 50 consultants to even be considered for the The Forrester Wave™
But that is only one, there are also a number. One of the other ones it, Gartner and Forrester customers have to be asking them a lot about you. Meaning, they are getting a lot of inquiries.
The inclusion criteria weeds a heck of a lot of people out.
red, how do I know all this?
It's simple, I had a subscription to Gartner and Forrester for over a dozen years
Another report I read, one of the inclusion criteria was support 200 or more deployments at enterprise customers (customers with more than 1,000
employees).
As I mentioned, it IS different for each report
red, why do they weed out so many?
Two reasons, one is if you ever read a full report, you would see the work that goes into it. You may have at one point see 'a report', but I bet you didn't see the full report. Everything you see in the report including the charts have a lot of other detail documents to back that up. The vendors get evaluated on a lot of criteria so when you have let's say 10 on the Wave, you can go across the sheet and see there each of them rank on 50-100 different points.
So how fast can you zoom to the top of a chart?
Here's ShowPad as a Leader in 2018, but looks like #2
Here's where they were in 2016
But red, you posted yesterday this 2020 chart...
where they weren't a leader anymore. Highspot took over the #2 spot
Did they fall back two years later?
Ahhh, here's a chart from 2019 where no one was a leader...
Confusing, eh
Remember I posted there were many flavors
There are flavors of reports/charts too that focus on specific areas
Why is there, red? How about just one freaking charge for everyone?
You don't want that,
Yes I do red
No you don't, you'll go blind
Yes, red, one chart!
OK
red, you made me blind!
That is the marketing technology landscape
It has been put together for about the last 10 years starting off with 150 companies and now has about 7000
Yeah, red, I don't want that, but why so many?
Sales and Marketing is BIG space. More flavors than Baskin-Robbins, but also many categories Lot of money to be make. But hang onto that thought for another post
Alright, categories...
Remember, I shared just 7 yesterday
Sales Content Management
Video Coaching and Practice
Sales Engagement
Sales Intelligence
Account and Opportunity Planning
CRM
Sales Management
You can see on the Marketing Technology Landscape chart there are even 6 higher level categories
Well maybe you can't see, yet, but I'll share some links in the next post so you can see without going blind.
The Forrester charts I've shared fall into a number of different categories as well
The Forrester Wave™: Content Marketing Platforms For B2B Marketers
The Forrester Wave™ : Sales Enablement Automation
The Forrester Wave™: Sales Content Solutions
and there are more
You can be a company at the top of one and not even on another one
Why is that red?
Because you have to have a product to sell in that category and meet the inclusion criteria
Right red, I knew that, but was testing you
Now here's the interesting thing about Verb, they now have horses entered in a number of categories
You likely wouldn't have known that until you read this and the last 3 post, but hopefully it's starting to sink in
red, can you help me sort though all the vendor grids?
sure...
We Sorted Through All Those Vendor Grids so That You Don’t Have To
https://seismic.com/company/blog/we-sorted-th...t-have-to/
As I posted, you don't even have to be at the top to be a $1B company, but it's nice being on the charts and of course a leader
So how do you get on the chart?
Both Forrester Wave and Gartner's Magic Quadrant have what is called inclusion criteria and it's different for each report
For example, evalution of vendors that do Salesforce.com implementation have to have more than $10 million in annual SFDC revenue and more than 50 consultants to even be considered for the The Forrester Wave™
But that is only one, there are also a number. One of the other ones it, Gartner and Forrester customers have to be asking them a lot about you. Meaning, they are getting a lot of inquiries.
The inclusion criteria weeds a heck of a lot of people out.
red, how do I know all this?
It's simple, I had a subscription to Gartner and Forrester for over a dozen years
Another report I read, one of the inclusion criteria was support 200 or more deployments at enterprise customers (customers with more than 1,000
employees).
As I mentioned, it IS different for each report
red, why do they weed out so many?
Two reasons, one is if you ever read a full report, you would see the work that goes into it. You may have at one point see 'a report', but I bet you didn't see the full report. Everything you see in the report including the charts have a lot of other detail documents to back that up. The vendors get evaluated on a lot of criteria so when you have let's say 10 on the Wave, you can go across the sheet and see there each of them rank on 50-100 different points.
So how fast can you zoom to the top of a chart?
Here's ShowPad as a Leader in 2018, but looks like #2
Here's where they were in 2016
But red, you posted yesterday this 2020 chart...
where they weren't a leader anymore. Highspot took over the #2 spot
Did they fall back two years later?
Ahhh, here's a chart from 2019 where no one was a leader...
Confusing, eh
Remember I posted there were many flavors
There are flavors of reports/charts too that focus on specific areas
Why is there, red? How about just one freaking charge for everyone?
You don't want that,
Yes I do red
No you don't, you'll go blind
Yes, red, one chart!
OK
red, you made me blind!
That is the marketing technology landscape
It has been put together for about the last 10 years starting off with 150 companies and now has about 7000
Yeah, red, I don't want that, but why so many?
Sales and Marketing is BIG space. More flavors than Baskin-Robbins, but also many categories Lot of money to be make. But hang onto that thought for another post
Alright, categories...
Remember, I shared just 7 yesterday
Sales Content Management
Video Coaching and Practice
Sales Engagement
Sales Intelligence
Account and Opportunity Planning
CRM
Sales Management
You can see on the Marketing Technology Landscape chart there are even 6 higher level categories
Well maybe you can't see, yet, but I'll share some links in the next post so you can see without going blind.
The Forrester charts I've shared fall into a number of different categories as well
The Forrester Wave™: Content Marketing Platforms For B2B Marketers
The Forrester Wave™ : Sales Enablement Automation
The Forrester Wave™: Sales Content Solutions
and there are more
You can be a company at the top of one and not even on another one
Why is that red?
Because you have to have a product to sell in that category and meet the inclusion criteria
Right red, I knew that, but was testing you
Now here's the interesting thing about Verb, they now have horses entered in a number of categories
You likely wouldn't have known that until you read this and the last 3 post, but hopefully it's starting to sink in
red, can you help me sort though all the vendor grids?
sure...
We Sorted Through All Those Vendor Grids so That You Don’t Have To
https://seismic.com/company/blog/we-sorted-th...t-have-to/
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