"However, back in April and May, as we looked forward toward our future capital needs, and specifically around the capital required for an intensive marketing campaign around verbLIVE
"We’re going to work with Salesforce to develop a marketing campaign to promote it heavily within the Salesforce ecosystem
So what does that mean?
In a previous post I shared how big the Salesforce ecosystem is
If you are not in the Salesforce ecosystem, you may only see part of the marketing campaign
If you are a Salesforce employee or customer, you'll definitely see it
Salesforce does this sort of marketing very well
And you would hope so since they are IN this business
Their marketing program is called...
AppExchange Marketing Program (AMP)
Pretty clever, eh?
So what is AMP?
"AMP offers co-marketing opportunities as an extension of Salesforce corporate marketing. It is a turnkey, paid program that specializes in marketing your solution, through promotions and content, to reach Salesforce customers, employees, and influencers as a complement to your own marketing. Marketing services available at an additional investment."
An extension of Salesforce corporate marketing
I like that. Salesforce marketing team has done pretty, pretty, pretty good over the last 30 years.
"Marketing your solution, through promotions and content, to reach Salesforce customers, employees, and influencers"
Yup, those are the people VERB would like to reach
So what do you have to do to be in the AMP program besides apply?
Be listed on the App Exchanged and a Lightning-ready solution
The nice thing about Salesforce AMP program is you can go at it à la carte and pick what you want rather than paying for somethings you don't need/want.
What are the goals for doing this type of marketing?
Reach Salesforce employees.
Educate global Salesforce employees about the value of your solution and the benefits of selling together via internal podcasts, virtual Demo Jams, and videos.
Reach Salesforce customers and prospects.
Connect with Salesforce customers and prospects in a variety of unique ways. Choose from Demo Jams, sponsored placements on AppExchange.com, targeted ads, and more.
Create co-branded digital content.
Reach Salesforce audiences online or make a big impact at live events with lasting videos produced by the AMP team.
I like this co-branding. Do you know it already started?
Wait until the AMP team realizes videos can easily be interactive
I see Demo Jams mentioned a few times. What's that?
It's a fun way Salesforce introduces new solutions to Salesforce employees and customers
Here's a link to the app exchange videos and plenty of Demo Jams to view as well:
What else can AMP do for me?
Lots, if you want and have money. That was part of what the capital raise was for.
So let's see. With AMP you can...
Goal # 1
INDUSTRY USE CASE
PARTNER SOLUTION SHOWCASE
TRAILHEAD MODULES FOR SALESFORCE EMPLOYEES AND PARTNERS
Goal # 2
CATEGORY OR SUBCATEGORY PROMOTION
DEMO JAM FOR CUSTOMERS
GATED CUSTOMER STORY
MONTHLY DIGEST NEWSLETTER FEATURE
PREMIUM TRAFFIC CAMPAIGN
SPONSORED SEARCH RESULT
STANDARD PAID MEDIA
“THE EXCHANGE” LEAD SHARE
WEEKLY DIGEST NEWSLETTER FEATURE
“60 SECONDS WITH” VIDEO
PRODUCT DEMO VIDEO
How do you know all this red?
Always good as an investor to do your own DD. Here's a few links to start with.