NetworkNewsBreaks – The Alkaline Water Company I
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The Alkaline Water Company (CSE: WTER) (NASDAQ: WTER), a producer of premium bottled alkaline and flavored-infused drinking waters and CBD-infused products, today announced that it has added Valu Merchandisers Company (“VMC”) as a distributor covering Midwest and Southern states. In addition, the company announced that H-E-B will now carry Alkaline88(R) aluminum bottles in 288 stores across Texas and receipt of strong initial orders from KeHE and UNFI, which recently agreed to carry the Alkaline88 eco-friendly aluminum bottles. “It is exciting to see momentum build around our eco-friendly and truly sustainable aluminum bottles,” said WTER president and CEO Ricky Wright in the press release. “Since its launch earlier this year, we have seen growing consumer demand for the product and see it as a perfect fit in the all-natural and organic channel. With UNFI and KeHE already carrying this line, the addition of VMC as a channel partner further strengthens our position in this category. VMC is one of the largest providers to more than 3,800 independently owned supermarkets, with a concentrated footprint in the Midwest and Southern markets. Our recent partnerships now give us reach into over 60,000 regional, national and independently owned grocery stores for our eco-friendly aluminum bottles. This positions us firmly to capture growth in the reusable water bottle market segment, which is expected to reach $1.5 billion by 2025.”
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