2. The Case For Livestream Shopping in the US "
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Posted On: 09/08/2020 7:25:42 PM
2. The Case For Livestream Shopping in the US
"Influencers consistently sell out products, crash websites with large volumes of traffic and outperform paid social. The livestream component - coupled with its flash sale mentality - only adds to the power of influencer marketing. It couples a hot tip from your "friend" with a limited time window - there is no stronger case for an online purchase."
https://www.wearerockwater.com/blog/livestrea...g-china-us
This guy is based in LA, I'll bet Rory knows of him.
RockWater was founded by Christopher Erwin, a 15-year veteran of the media, technology, and commerce industries. His executive experience spans investment banking, venture capital, and new Hollywood. Chris was named by Variety as one of Hollywood’s New Digital Leaders. He earned his MBA from the Kellogg School of Management.
"Influencers consistently sell out products, crash websites with large volumes of traffic and outperform paid social. The livestream component - coupled with its flash sale mentality - only adds to the power of influencer marketing. It couples a hot tip from your "friend" with a limited time window - there is no stronger case for an online purchase."
https://www.wearerockwater.com/blog/livestrea...g-china-us
This guy is based in LA, I'll bet Rory knows of him.
RockWater was founded by Christopher Erwin, a 15-year veteran of the media, technology, and commerce industries. His executive experience spans investment banking, venture capital, and new Hollywood. Chris was named by Variety as one of Hollywood’s New Digital Leaders. He earned his MBA from the Kellogg School of Management.
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