$SNWR announced the official launch of its new Intercept Plus label services program, offering artists and bands enhanced, custom-tailored revenue-generating services.
The 100-artist milestone beats Intercept’s initial projection by almost 60 days. The rapid rate of adoption validates Intercept Music’s core concept: to deliver marketing and distribution products and services that enable independent artists to directly manage their music and their careers.
The more than 100 artists signed so far represent a wide range of genres, including gospel, Christian, country, bluegrass, folk, blues, reggae, rock, hip-hop, pop, and Latin. The artist cohort includes both established artists and emerging talents, from the U.S. and abroad. Among the more prominent artists signed to Intercept Music are Clayton Anderson, George Ducas, Josh Gracin, Rayne Johnson, The Pointer Sisters, the late Kenny Rogers, and John Schneider.
Additionally, Intercept has officially launched Intercept Plus label services, which the company has beta-tested with a dozen artists and bands in recent months. Funded on a commission basis, Intercept Plus allows independent artists to economically access many of the benefits of a traditional music label, including enhanced promotional and merchandising opportunities such as playlisting, customized advertising, and licensing. There are currently more than 50 artists and bands that have applied to the Intercept Plus platform; the company expects to on-board these artists and recognize revenues within the second quarter of 2020.
The 100-artist milestone beats Intercept’s initial projection by almost 60 days. The rapid rate of adoption validates Intercept Music’s core concept: to deliver marketing and distribution products and services that enable independent artists to directly manage their music and their careers.
The more than 100 artists signed so far represent a wide range of genres, including gospel, Christian, country, bluegrass, folk, blues, reggae, rock, hip-hop, pop, and Latin. The artist cohort includes both established artists and emerging talents, from the U.S. and abroad. Among the more prominent artists signed to Intercept Music are Clayton Anderson, George Ducas, Josh Gracin, Rayne Johnson, The Pointer Sisters, the late Kenny Rogers, and John Schneider.
Additionally, Intercept has officially launched Intercept Plus label services, which the company has beta-tested with a dozen artists and bands in recent months. Funded on a commission basis, Intercept Plus allows independent artists to economically access many of the benefits of a traditional music label, including enhanced promotional and merchandising opportunities such as playlisting, customized advertising, and licensing. There are currently more than 50 artists and bands that have applied to the Intercept Plus platform; the company expects to on-board these artists and recognize revenues within the second quarter of 2020.
