$SNWR news: August 24, 2020 / Intercept Music, Inc
Post# of 24974
The invitation-only label services program, Intercept PLUS was officially launched in May 2020; refer to Company press release dated May 8, 2020. To join the Intercept PLUS label services program, a band must have at least 10,000 fans and must meet certain other minimums. With the Intercept PLUS program, Intercept manages multiple revenue generating streams for the bands and then participates in the profits. Intercept is targeting gross receipts of at least $30,000 per year per band. In addition to this first block of 25 bands, Intercept has a backlog of dozens more bands, including a multi-platinum and Grammy winning band that Intercept is hoping to announce in the coming weeks.
Second milestone: Intercept has distributed more than 20,000,000 streams for its artists. Streaming has become the most popular way for artists to distribute their music through global streaming services such as Apple Music, Google Play, and Pandora, to name a few. Streaming allows music consumers to listen to the music without actually purchasing it. The first 25 bands that signed up with Intercept PLUS had cumulative streams of over 40 million prior to joining the Intercept PLUS label services program. Streaming currently accounts for over 80% of music consumption.