NetworkNewsBreaks – iClick Interactive Asia Grou
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iClick Interactive Asia Group (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced its launch of an upgrade of its ultimate advertising campaign management tool, iActivate. A comprehensive solution, iActivate consolidates a number of ad platforms into one single interface for efficient campaign monitoring and management. “iActivate provides straightforward and intelligent market insights that address the pain points faced by marketers of receiving insufficient and overly-general campaign data from existing ad platforms,” Frankie Ho, president of International Business at iClick, stated in the news release. “iActivate helps brands analyze and understand campaign performance in order to target audiences more accurately, empowering them to respond promptly to market changes. Following the upgrade of iAudience and iActivate, we will continue to leverage iClick’s over 930 million consumer profiles and advanced technology in machine learning and artificial intelligence to enhance and improve our product offerings to provide better solutions to our clients.”
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