Didn't realise the welness market was that big.

Quote:

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The clean wine companies are chasing a lucrative prize – a piece of the $52.5bn wellness market. A Scout & Cellar recruitment video notes 68% of consumers will pay more for products if they’re free of ingredients perceived as bad; disparaging the competition is good marketing. It’s also working; the company reportedly made $20m in 2018, its first year.

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