Didn't realise the welness market was that big. Thanks

Quote:

The clean wine companies are chasing a lucrative prize – a piece of the $52.5bn wellness market. A Scout & Cellar recruitment video notes 68% of consumers will pay more for products if they’re free of ingredients perceived as bad; disparaging the competition is good marketing. It’s also working; the company reportedly made $20m in 2018, its first year.