I could see a public service announcement. It used to be considered bad form to do direct to consumer ads for drugs, same with lawyers. In my experience Physicians dislike that sort of thing because it puts the patient in the position of diagnosing themselves...however, it is very profitable and patients are encouraged to " ask your Dr. about XXXX". I do not see that it is necessary for COVID but for our other indications maybe so- It would be nice to hear an ad for a drug without a laundry list of side effects!