$VIRA News: June 25, 2020 / VIRATECH CORP (OTC PINK:VIRA) a holding company acquiring and building consumer product companies that focuses on enhancing people's lifestyle through innovative products, health, nutrition and wellness, is pleased to announce the addition of John Centala to the management team as Chief Strategy Advisor.
Mr. Centala will assist in developing a strategic road map for new acquisitions, brand development, product innovation, private brands, supply chain optimization, and product path to market to expand distribution. This will also include working with CEO, Henry Manayan in evaluating potential M&A opportunities.
Mr. Centala has spent his career pioneering consumer product goods and as a senior retail executive with several Fortune 100 companies including 7-Eleven, Daymon Worldwide & Fleming Foods, helping to transform business processes and capabilities to maximize potential and accelerate enterprise shareholder value. Prior to joining VIRA, Mr. Centala was a Senior Director for 7-Eleven, Dallas, Texas where over his 11 year tenure he led several departments including Strategic Merchandising Optimization, Logistics and Demand Chain and Private Brands. He built and directed teams to help drive top-line sales growth and optimize margin for both U.S. and Canada. Prior to 7-Eleven Mr. Centala was Lead Director for Daymon Worldwide where he developed over 300 Private Brands items that exceeded $150 million in sales.
"We are excited to welcome Mr. Centala to our leadership team", CEO, Henry Manayan said. "As we expand operations and new product launches, we were actively seeking an individual with both consumer product development and go-to-market experience. Mr. Centala's experience and proven track record are ideal for our Chief Strategy Advisor position and exceeded our expectations. We have already begun creating a new strategic road map for product rollout to enhance the operations of our subsidiaries and look forward to providing further updates as we refine strategies and execution."
Mr. Centala will assist in developing a strategic road map for new acquisitions, brand development, product innovation, private brands, supply chain optimization, and product path to market to expand distribution. This will also include working with CEO, Henry Manayan in evaluating potential M&A opportunities.
Mr. Centala has spent his career pioneering consumer product goods and as a senior retail executive with several Fortune 100 companies including 7-Eleven, Daymon Worldwide & Fleming Foods, helping to transform business processes and capabilities to maximize potential and accelerate enterprise shareholder value. Prior to joining VIRA, Mr. Centala was a Senior Director for 7-Eleven, Dallas, Texas where over his 11 year tenure he led several departments including Strategic Merchandising Optimization, Logistics and Demand Chain and Private Brands. He built and directed teams to help drive top-line sales growth and optimize margin for both U.S. and Canada. Prior to 7-Eleven Mr. Centala was Lead Director for Daymon Worldwide where he developed over 300 Private Brands items that exceeded $150 million in sales.
"We are excited to welcome Mr. Centala to our leadership team", CEO, Henry Manayan said. "As we expand operations and new product launches, we were actively seeking an individual with both consumer product development and go-to-market experience. Mr. Centala's experience and proven track record are ideal for our Chief Strategy Advisor position and exceeded our expectations. We have already begun creating a new strategic road map for product rollout to enhance the operations of our subsidiaries and look forward to providing further updates as we refine strategies and execution."
