NetworkNewsBreaks – iClick Interactive Asia Grou
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iClick Interactive Asia Group (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced the release of iAudience 2.5, a significant upgrade of its proprietary market intelligence platform. Per the update, iAudience, since its 2017 release, has helped clients understand their competitive position and provided AI-driven intelligence to explore new business opportunities through data-based audience insights that dramatically improve digital marketing strategy. “As one of our flagship products, iAudience demonstrates the power of iClick’s vast data resources, marketing expertise and machine-learning technology,” Jian “T.J.” Tang, CEO and co-founder of iClick, said in the news release. “As brands transition into the era of Smart Retail, iAudience 2.5’s tailored insights will be invaluable in supporting data-driven and performance-focused marketing campaigns across multi-media channels.”
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