$GSMG announced that it plans to begin production of the third season of its flagship online variety show Hello! Rapper in June 2020. As one of the first music-centric variety shows in China, the inaugural season of Hello! Rapper was produced by the Company in 2017. Upon its release, the show was an instant online success, collecting over 100 million views in total. In 2019, the Company upgraded the show’s proven content model with the launch of its second season, which consistently ranked as one of the most popular talk shows on third-party video sharing platforms across China during the period. The Company’s content teams are currently in the process of story selection and script development with a focus on further refining the show’s viewing experience and branding. Set to begin production in June 2020, the latest installment of Hello! Rapper is expected to help Glory Star continue strengthening its ties with China’s youth.
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