Specializing in artificial intelligence and big data, Inuvo offers solutions that allow businesses to optimize their advertising efforts by understanding consumer behavior more deeply. Their flagship product, IntentKey, is an AI-driven platform that goes beyond traditional demographic targeting by interpreting the intent behind consumer actions online. This enables advertisers to deliver highly relevant ads to potential customers, improving engagement and conversion rates. As the importance of personalized marketing continues to grow, Inuvo's focus on AI and consumer intent could position it as a key player in the future of digital advertising.