Remember that the PR preceded the finalization of the flat pack patents in the eu- a sometimes long process. Part of that process included publishing of the patent in a prescribed legal journal,which then opened the time frame for others to contest the patent in the eu theater. That statutory period of time to contest was either 9 months or a year(9 months if i remember right).
Thus it was a year or more before eu flat pack serious negotiations could start. Not too many companies want to invest heavily in a dd /negotiation process until they know the patent has no eu competitors. So serious negotiations could not begin til the end of that process sometime from probably 1 yr or longer after that PR re the offered sale of the flat pack tech in the eu.
As noted in the PR, NNLX's flat pack petri product is clearly superior,but any new product-unless its a vaccine or treatment for a pandemic or an orphan drug- then runs into the cost benefit analysis of pre-existing predator prey business relationships-does the benefit of the new product outweigh the inertia/ benefits resulting from a companies existing supply channels-and the semi or open threats from existing supply channels if companies who want to utilize NNLX flat pack.
The potential new supplier,whether by sale, licensing or partnership,usually is massaged by the new companies salesmen. But NNLX as a small company could not afford traveling sales ambassadors wining and dining potential eu customers to answer the age old question, "whats in it for me me me: The old supplier gives me(the companies buyer) the following benefits-what can you offer me me me."
think of the competition colleges go through for star high school basketball prospects,even though colleges are not legally able to promise financial benefits. So its not a question of a clearly superior product (nor did you question that) but a problem of how to break into the powerful inertia of existing relationships without high powered salesmen(forgive me humanoids) greasing the wheels in a sick world.
As for the dd involved, big boys often do 18-36 months dd before entering into a business partnership, the most difficult of the 3 possible relationships.
And i'm not comparing the timeline for a flat pack sale or licensing to the the N assay or N-assay or other pretest.
Then theres the accounting cost benefit analysis-almost a forensic accounting matter,where future sales and profits from the new product (eu offered flatpack) have to be estimated,without a widespread predetermined product for comparison. I dont know how widespread flat pack sales are in the usa but flat pack tech would especially shine in 2nd and 3rd world markets where refrigeration is not always reliable or possible. Without traveling ambassadors NNLX would have to provide this info-to the extent it its actually available-via secure mail channels.
Although initially offered as a geographic eu sale [china doesnt usually pay for tech- it steals it] licensing would perhaps be easier for eu co's to get their feet wet and provide valuable info for a later purchase of the tech in a geographic market.And NNLX later indicated that they were open to licensing.
And the above does not even factor in interference by third parties (after the statutory time for a co to contest the eu flat pack patent ran out). Such interference would require high powered (meaning in this selfish world -expensive) NNLX ambassadors to resolve. Such interference can easily shut down a potential deal or drag it out for years.
Btw, the patents usually are expensive- I remember NNLX financials that were amortizing such expense in the 400k range per year,which helps explain why NNLX did not have a huge slush fund for expensive traveling salesmen/problem solvers.
I'm saying all of this as a continual reminder that real world activities/solutions take time- they are not the same as a casino game. People-especially penny stock investors -you see the pulltab psychology on the penny boards all the time-dont realize all the real world problems/issues companies have to confront.
Thus it was a year or more before eu flat pack serious negotiations could start. Not too many companies want to invest heavily in a dd /negotiation process until they know the patent has no eu competitors. So serious negotiations could not begin til the end of that process sometime from probably 1 yr or longer after that PR re the offered sale of the flat pack tech in the eu.
As noted in the PR, NNLX's flat pack petri product is clearly superior,but any new product-unless its a vaccine or treatment for a pandemic or an orphan drug- then runs into the cost benefit analysis of pre-existing predator prey business relationships-does the benefit of the new product outweigh the inertia/ benefits resulting from a companies existing supply channels-and the semi or open threats from existing supply channels if companies who want to utilize NNLX flat pack.
The potential new supplier,whether by sale, licensing or partnership,usually is massaged by the new companies salesmen. But NNLX as a small company could not afford traveling sales ambassadors wining and dining potential eu customers to answer the age old question, "whats in it for me me me: The old supplier gives me(the companies buyer) the following benefits-what can you offer me me me."
think of the competition colleges go through for star high school basketball prospects,even though colleges are not legally able to promise financial benefits. So its not a question of a clearly superior product (nor did you question that) but a problem of how to break into the powerful inertia of existing relationships without high powered salesmen(forgive me humanoids) greasing the wheels in a sick world.
As for the dd involved, big boys often do 18-36 months dd before entering into a business partnership, the most difficult of the 3 possible relationships.
And i'm not comparing the timeline for a flat pack sale or licensing to the the N assay or N-assay or other pretest.
Then theres the accounting cost benefit analysis-almost a forensic accounting matter,where future sales and profits from the new product (eu offered flatpack) have to be estimated,without a widespread predetermined product for comparison. I dont know how widespread flat pack sales are in the usa but flat pack tech would especially shine in 2nd and 3rd world markets where refrigeration is not always reliable or possible. Without traveling ambassadors NNLX would have to provide this info-to the extent it its actually available-via secure mail channels.
Although initially offered as a geographic eu sale [china doesnt usually pay for tech- it steals it] licensing would perhaps be easier for eu co's to get their feet wet and provide valuable info for a later purchase of the tech in a geographic market.And NNLX later indicated that they were open to licensing.
And the above does not even factor in interference by third parties (after the statutory time for a co to contest the eu flat pack patent ran out). Such interference would require high powered (meaning in this selfish world -expensive) NNLX ambassadors to resolve. Such interference can easily shut down a potential deal or drag it out for years.
Btw, the patents usually are expensive- I remember NNLX financials that were amortizing such expense in the 400k range per year,which helps explain why NNLX did not have a huge slush fund for expensive traveling salesmen/problem solvers.
I'm saying all of this as a continual reminder that real world activities/solutions take time- they are not the same as a casino game. People-especially penny stock investors -you see the pulltab psychology on the penny boards all the time-dont realize all the real world problems/issues companies have to confront.
3
1
