"Powered by Shopify" is what caught my eye too. BTW, I just purchased some product from NuVita and looking forward to trying it for RA issues. I'll get back to you on that progress.
But, I recall so many people saying that Shopify wouldn't amount to anything and that everyone uses eBay. I can't wait to see this unfold as I think this could be very big, like Amazon big.
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