OTT market to hit US$167 billion by 2025
Jonathan
OTT market to hit US$167 billion by 2025
Jonathan Easton
Written by Jonathan Easton 2 hours ago
The OTT market is set to reach US$167 billion in revenue by 2025.
According to new figures from Digital TV Research, this total will be double the revenue of 2019 (US$83 billion) with an estimated US$16 billion to be added in 2020 alone.
The report notes that SVOD will continue to be the dominant force in OTT, with its share of revenue set to stay at around 58%. This translates to a US$50 billion increase in revenue between 2019 and 2025 to a total of US$98 billion.
AVOD will cement itself in second place with revenue of US$54 billion – more than double the 2019 total of US$24 billion.
The top five countries will command two-thirds of global revenues by 2025, with the US being the largest at US$68 billion – up almost US$33 billion from 2019. However, those top five countries will be less dominant from their previous standing of having 72% of the market in 2019. This indicates that the rest of the world will grow at a faster rate – reflected by an estimation that OTT revenues will exceed $1 billion in 19 countries by 2025; up from 13 countries in 2019.
China will be the second largest market, adding US$6 billion to reach US$19 billion. The report notes that the country has been hit hard by the global economic slowdown with AVOD falling in the past two years, but that things will pick up going forward.
Simon Murray, principal analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown – and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 – but recovery thereafter.”
Nanotech Entertainment Inc. (NTEK) Stock Research Links
Scroll down for more posts ▼
Top 10 Most Recent News Articles
A Novel Leap in Production Capacity EMCO Industries just put a solid foot on the accelerator with their brand-new, shiny, fully automated plant over in Claremore, Oklahoma. If you're glancing at heavy-duty trailer springs, you can't ignore the fact that this is a multimillion-dollar investment. Heck, this monstrous 30,000-square-foot facility more than doubles what EMCO...
Continue Reading
Diving Deep into Conversation Intelligence There's a lot to unpack when three software titans hog the spotlight, and that's exactly what's happening in the world of conversation intelligence this year. It's like we've hit the jackpot with Gong, Agentforce Sales, and Avoma carving out their turf as the 2026 Champions, according to the venerable Info-Tech Research Group....
Continue Reading
Opening the Floodgates for Ambitious Community College Students When it comes to climbing the educational ladder, not everyone starts at the same rung. That's a fact we've all come to terms with in one way or another. Enter the University of Phoenix and the Los Angeles Community College District with a solution to expand educational access. The 3+1 Program: A Cost-Saving...
Continue Reading
A Year Marked by Weather's Unpredictable Dance Nobody said making wine was a walk in the park, and the folks at Ornellaia know better than most how to roll with whatever nature throws their way. The 2026 harvest story is as much about unlocking the secrets of the soil as it is about navigating the quirks of the weather. Situated in Bolgheri, Italy, this year's vintage...
Continue Reading
Pushing Boundaries in Federal Contracts What a ride C3EL's had in Government Fiscal Year 2026! Let me tell you, they’ve bagged a bunch of contracts that’d make any company’s mouth water. Kicking things off, they snagged a prime cybersecurity contract from the U.S. Air Force. Considering our current cybersecurity landscape, that's like striking gold. But they...
Continue Reading
Shielding Customers From Data Center Costs Let's get right into the thick of it: Duke Energy's latest move is a strategic one, shrouded in industry terms but with a real impact on regular folks' wallets. The company's agreement with heavyweights like Amazon, Google, and Meta aims to protect existing customers in North Carolina from getting hit with the costs of powering...
Continue Reading
Merit Financial's Growth Trajectory Takes a Leap You watch the movers and shakers in this game long enough, and you start to see patterns. Merit Financial Advisors is one of those juggernauts you'd better keep an eye on. These folks just scooped up Moldenhauer & Associates—a firm that's been a staple in Orchard Park, New York—for a cool $1.1 billion worth of client...
Continue Reading
What’s Behind Door Number One: CarBravo Certification When you walk onto a car lot these days, it's a mixed bag: shiny badges boasting certifications or basic used car signage. For anyone who's spent time around cars, two types stick out—there’s your CarBravo-certified vehicles and your good ol' used cars. Now, Marissa McCoy and Jill Maniaci from Heidebreicht...
Continue Reading
HelloNation's Bold Step into Real Estate Networking October 8th to the 11th is shaping up to be a pivotal few days in Wilmington, North Carolina. Here’s the scoop: HelloNation, known for its innovative 'edvertising' model, is joining the bustling crowd at the 2026 NC REALTORS® Convention. This isn’t just any get-together—it's the grandest annual jamboree for real...
Continue Reading
A New Breath of Fresh Air for Dental Care Dental visits—a tedious, costly affair we've all dreaded. So, when Wally rolls out an overhaul in this stale landscape, it's worth taking notice. With $25 million in their pockets from Series A funding led by Maveron, Wally's swaggering in with a plan to flip the script on dental care across the nation. Redefining the Dental...
Continue Reading
Top 5 Most Recently Viewed Articles
China's Remarkable Economic Journey Reflecting on recent years, China's economy has shown remarkable resilience despite global uncertainties. In a world grappling with slow recovery, China continues to emerge as a vital player, offering both growth and stability on a global scale. China's policy of openness has drawn widespread attention, positioning it as a key engine of...
Continue Reading
BDA Strengthens Portfolio with Acquisition of Harper + Scott Deal Grows BDA's Roster of Enterprise Customers, Unites Top Branded Merchandise Agencies Bensussen Deutsch & Associates, LLC (BDA), the nation's leading Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, and The Home Depot, has acquired Harper + Scott, a creative branded...
Continue Reading
Japan's Minimum Wage Increase and Its Inflation Impact Japan is witnessing a notable shift in its economic landscape, particularly with the rise in minimum wage. According to the Bank of Japan, this increase is anticipated to have significant implications for inflation rates across the country. Projected Changes in Minimum Wage The average minimum wage in Japan is...
Continue Reading
Quanex Building Products Announces Quarterly Dividend HOUSTON — Quanex Building Products Corporation (NYSE: NX) has unveiled an exciting update for its shareholders. The Board of Directors has declared a quarterly cash dividend of $0.08 per share on the company's common stock. This payout is set to be distributed on December 31, 2025, to those shareholders recorded on...
Continue Reading
Accelitas Strengthens Leadership for North American Growth Accelitas is excited to announce the appointment of Susan Bean as the new Director of Business Development. This strategic move aims to enhance the company’s presence and accelerate growth in the North American market. Bean brings with her over 15 years of valuable experience in FinTech sales, making her an...
Continue Reading