NetworkNewsBreaks – iClick Interactive Asia Grou
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Posted On: 05/14/2020 3:37:51 PM
NetworkNewsBreaks – iClick Interactive Asia Group Ltd. (NASDAQ: ICLK) Announces Strong Success of Tailored Campaign for Prefectural Governments of Osaka and Wakayama
iClick Interactive Asia Group (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced the results of a recent partnership with the Japanese government agency JIEDO (Japan International Economic Development Organization) to help the prefectural governments of Osaka and Wakayama attract more Chinese tourists to the relatively less-travelled southern Kansai region. The campaign, which leveraged iClick’s multichannel network and KOL marketing strategies, lasted from January to February 2020 and was a strong success, achieving 197% of the guaranteed level of engagement in just two months. The campaign achieved a total of 49,845 engagements (defined as the combined number of likes, comments or shares), greatly surpassing the guaranteed 25,250 engagements, and attracting over 2 million views. “We were delighted to design and execute this tailored marketing campaign for the prefectural governments of Osaka and Wakayama,” Jian “T.J.” Tang, CEO and co-founder of iClick, said in the news release. “The initiative is a perfect demonstration of how iClick can provide value to overseas companies and institutions by helping them connect with Chinese Internet users in a highly engaging manner. As our KOL marketing strategy continues to win recognition from new clients, we look forward to our unique customizable solutions drawing a greater share of marketing budgets from brands we work with.”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
iClick Interactive Asia Group (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced the results of a recent partnership with the Japanese government agency JIEDO (Japan International Economic Development Organization) to help the prefectural governments of Osaka and Wakayama attract more Chinese tourists to the relatively less-travelled southern Kansai region. The campaign, which leveraged iClick’s multichannel network and KOL marketing strategies, lasted from January to February 2020 and was a strong success, achieving 197% of the guaranteed level of engagement in just two months. The campaign achieved a total of 49,845 engagements (defined as the combined number of likes, comments or shares), greatly surpassing the guaranteed 25,250 engagements, and attracting over 2 million views. “We were delighted to design and execute this tailored marketing campaign for the prefectural governments of Osaka and Wakayama,” Jian “T.J.” Tang, CEO and co-founder of iClick, said in the news release. “The initiative is a perfect demonstration of how iClick can provide value to overseas companies and institutions by helping them connect with Chinese Internet users in a highly engaging manner. As our KOL marketing strategy continues to win recognition from new clients, we look forward to our unique customizable solutions drawing a greater share of marketing budgets from brands we work with.”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
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