NetworkNewsBreaks – SRAX Inc.’s (NASDAQ: SRAX)
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Posted On: 05/11/2020 4:09:52 PM
NetworkNewsBreaks – SRAX Inc.’s (NASDAQ: SRAX) BIGtoken and Publicis Groupe Release Mother’s Day Consumer Insights via Research Study
SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today released a Mother’s Day research study with Publicis Groupe, one of the largest marketing and communications companies in the world. According to the update, Publicis Groupe activated Lightning Insights and surveyed BIGtoken users across its panel of millions of consumers to examine the ways in which consumers purchased and celebrated Mother’s Day. Per the study, 84% of respondents celebrated Mother’s Day in some way this year, with 49% having hosted a virtual gathering, 68% sending a gift, gift card or food, and 49% purchasing items online for the holiday. “BIGtoken is happy to play a role in helping brands understand rapidly changing consumer behaviors during this time,” George Stella, EVP SRAX/BIGtoken, said in the news release. “Because our users are compensated as they share their data, we’re proud to put a little money back in their pockets. We look forward to continuing to use our platform to help in this crisis by connecting brands directly with their customers, and providing quick, relevant insights and audiences they can activate.”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today released a Mother’s Day research study with Publicis Groupe, one of the largest marketing and communications companies in the world. According to the update, Publicis Groupe activated Lightning Insights and surveyed BIGtoken users across its panel of millions of consumers to examine the ways in which consumers purchased and celebrated Mother’s Day. Per the study, 84% of respondents celebrated Mother’s Day in some way this year, with 49% having hosted a virtual gathering, 68% sending a gift, gift card or food, and 49% purchasing items online for the holiday. “BIGtoken is happy to play a role in helping brands understand rapidly changing consumer behaviors during this time,” George Stella, EVP SRAX/BIGtoken, said in the news release. “Because our users are compensated as they share their data, we’re proud to put a little money back in their pockets. We look forward to continuing to use our platform to help in this crisis by connecting brands directly with their customers, and providing quick, relevant insights and audiences they can activate.”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
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