$SNWR Additionally, Intercept has officially launched Intercept Plus label services, which the company has beta-tested with a dozen artists and bands in recent months. Funded on a commission basis, Intercept Plus allows independent artists to economically access many of the benefits of a traditional music label, including enhanced promotional and merchandising opportunities such as playlisting, customized advertising, and licensing. There are currently more than 50 artists and bands that have applied to the Intercept Plus platform; the company expects to on-board these artists and recognize revenues within the second quarter of 2020.
“The fact that we reached the 100-artist milestone ahead of our forecast indicates that we have the right product at the right time, and the demand is even greater than we expected,” said Tod Turner, President of Intercept. “With the introduction of Intercept Plus, we’re creating an even more powerful toolset for artists to control all aspects of their careers, and maximize their revenue.”
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