Yield Growth Announces Subsidiary Name Change to NeonMind

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Yield Growth Announces Subsidiary Name Change to NeonMind Biosciences Inc.
Thu April 30, 2020

Vancouver, British Columbia--(Newsfile Corp. - April 30, 2020) - The Yield Growth Corp. (BOSQF) (CSE: BOSS) (OTCQB: BOSQF) (FSE: YG3) ("Yield Growth" announces it has changed the name of its majority owned subsidiary to NeonMind Biosciences Inc. from Flourish Mushroom Labs Inc., a company engaged in research and development of potentially therapeutic uses of psychedelic mushrooms and development of functional mushroom products.

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Yield Growth Announces Subsidiary Name Change to NeonMind Biosciences Inc

NeonMind was inspired by the potential therapeutic effects of psychedelic mushrooms, which have been shown to increase sensory processing and brain connectivity characterized by increased synchronization of sensory brain regions, as found in a recent study called "Psilocybin induces time-dependent changes in global functional connectivity", according to psypost.org.

The NeonMind name is meant to reflect that connectedness, by bringing together "Neon," representing brilliance, brightness, and radiance with "Mind," as our intellect, consciousness, power and soul.

NeonMind has filed a U.S. provisional patent application to protect intellectual property relating to the use of psychedelic mushrooms to activate the mind to achieve better body health, including:

losing weight;
reducing food cravings;
counteracting compulsive overeating;
improving quality of diet by empowering the mind to select lower calorie foods;
increasing metabolism;
treating diabetes;
regulating blood glucose; and
reducing susceptibility to cardiovascular disease, high blood pressure, diabetes mellitus and other illnesses associated with obesity.
The company is developing plans for clinical trials to further its research into potentially therapeutic benefits of compounds found in psychedelic mushrooms.

The company also intends to launch functional mushroom based products under the NeonMind brand, and has designed initial packaging concepts and filed trademark applications for NeonMind in Canada and the U.S. It aims to be a leader in the fast-growing functional foods market by offering high-quality mushroom-infused products that support immune, cognitive, memory and other brain functions.

About The Yield Growth Corp.

The Yield Growth Corp. is a consumer packaged goods company that develops and acquires intellectual property and other assets related to plant-based products and therapeutics, and develops, manufactures, markets, sells and distributes plant-based products that improve lives. It has over 200 proprietary wellness formulas at various stages of commercialization. Its products are sold through e-commerce worldwide and retail stores in 3 countries with distribution agreements in place for 12 more countries. It has 14 patent applications filed in what the Global Wellness Institute reports is a $4.2 trillion-dollar global wellness market. It owns the plant-based skin care brand Urban Juve, which is currently launching a line of hand care products, and it owns wellness brands Wright & Well and Jack n Jane. Its majority owned subsidiary NeonMind Biosciences Inc. is launching a line of medicinal mushroom products and is developing intellectual property in the emerging area of psychedelic medicine. The Yield Growth management team has deep experience with global brands including Johnson & Johnson (JNJ), Procter & Gamble, Skechers and Aritzia (ATZAF).

For more information about Yield Growth, visit www.yieldgrowth.com or follow @yieldgrowth on Instagram. Visit www.urbanjuve.com and #findyourjuve across social platforms to learn, engage and shop.

Investor Relations Contacts:

Penny White, President & CEO

Kevan Matheson, Investor Relations

invest@yieldgrowth.com

1-833-514-BOSS 1-833-514-2677

1-833-515-BOSS 1-833-515-2677

https://seekingalpha.com/pr/17854521-yield-gr...iences-inc

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