found this of interest: Going by industry standar
Post# of 75010
Going by industry standards, 'cost to produce' of red bull should be around 5 to 8% of total price.
+ 8% Packaging (aluminium cans, corrugated boxes)
+ 10% Distribution (inventory, transportation)
+ 20 to 25% Marketing
https://www.quora.com/How-much-does-it-cost-t...f-red-bull
Obviously that is for full speed production but still found interesting that Marketing was 2-3 times the cost of production. WE don't handle the marketing in Mexico, just the production and probably the shipping but probably not the distribution.