$SKDI Mr. Leonard Armenta Bio: Mr. Armenta brin
Post# of 102244
Mr. Armenta brings over 19 years of industry experience to Sun Kissed Industries Inc. He originally owned Colorado Sports Innovations Consulting, which assisted companies in branding and revenue growth strategies. Mr. Armenta was the CEO of Intensity Nutrition, COO and Executive Vice President of MusclePharm, Vice President of Business Development for Inner Armour, Creative Edge Nutrition all leading nutritional brands in the industry.
While at MusclePharm he started as a consultant in sales and due to his success with helping the brand grow, was promoted to Chief Operating Officer and eventually promoted to Executive Vice President. Mr. Armenta was instrumental in the advancement of MusclePharm into becoming one of the leading U.S. nutritional Brands. Mr. Armenta was instrumental in placing MusclePharm into the largest US distributors and in over 35 International countries. He helped the company grow from $86,000 in sales in 2008, to being on pace to $77M sales in 2011.
Additionally, he was also responsible for managing the sales, customer service and shipping staff, setting and achieving impressive sales goals, while facilitating and maintaining key relationships with professional athletes. Mr. Armenta was instrumental in the development of human resources, operations, and the implementation of company's Customer Relationship Management (CRM) systems. He was a key player contributing to Musclepharms' explosive growth and success.
While at Inner Armour, Leonard was responsible for all online account growth and training centers. He helped implement all online marketing strategies and grew his main account Bodybuilding.com by over 600%.
Leonard also also has an extensive background in Affiliate marketing. With this background, he will be able to help all brands within Sun Kissed Industries grow in the affiliate industry.
Leonard brings with him the creativity, dedication and never stop attitude to help build a brand and grow revenue month over month and year over year, as well as top US and International contacts. As a former elite collegiate athlete, he has a wealth of college and pro sports relationships which will be paramount to the branding of the current Sun Kissed Industries Inc.
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