It's the sum total of mistakes made, not just this
Post# of 148168
Don't PR TV interviews. Like someone else said, save that for Twitter.
If you *are* going to PR a TV interview and then release another PR hours later to say it's postponed, soften the blow with some teasers, e.g. "Company plans to update shareholders next week on BLA, interim patient data, etc." Mgmt need to know how emotional the market is and operate accordingly.
This isn't rocket science and it's crazy are still debating unavoidable errors.
Yes, I work in entertainment, most likely Fox canceled the interview. That's why you don't PR it because it's live TV. Just do the interview. I suspect Nader was just excited to be on prime network television. It's a big spotlight.
For me, this is just a reminder of too many mistakes. Want another one? Look at the Instagram account Nader emailed everyone about. Even the name of it is misspelled: Official / Offical.
You need to realize these mistakes hurt the company because it hands shorts and bashers ammunition unnecessarily.