NetworkNewsBreaks – SRAX Inc.’s (NASDAQ: SRAX)
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Posted On: 03/18/2020 4:38:16 PM
NetworkNewsBreaks – SRAX Inc.’s (NASDAQ: SRAX) BIGtoken Platform Achieves Impressive Results from Kraft Heinz Omnichannel Campaign
SRAX (NASDAQ: SRAX), a digital-marketing and consumer-data-management technology company, recently reported notable results from its BIGtoken platform’s 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz. An article discussing the campaign reads, “The case study outlining the successful campaign demonstrates how BIGtoken was able to not only identify known customers but also target incremental groups of likely Kraft Heinz buyers (http://nnw.fm/J3PWu). The resulting high-value customer insights fueled enhanced audience targeting and messaging — yielding an impressive 4.5% sales lift and a six-to-one return on ad spend (ROAS). . . . ‘It’s important for Kraft Heinz to address data accuracy, consumer privacy and emphasize first-party data in this new environment,’ said TJ Palladino, Walmart shopper marketing manager for Kraft Heinz. ‘BIGtoken does all of that. We are thrilled with the results we saw with SRAX’s BIGtoken platform.’”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
SRAX (NASDAQ: SRAX), a digital-marketing and consumer-data-management technology company, recently reported notable results from its BIGtoken platform’s 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz. An article discussing the campaign reads, “The case study outlining the successful campaign demonstrates how BIGtoken was able to not only identify known customers but also target incremental groups of likely Kraft Heinz buyers (http://nnw.fm/J3PWu). The resulting high-value customer insights fueled enhanced audience targeting and messaging — yielding an impressive 4.5% sales lift and a six-to-one return on ad spend (ROAS). . . . ‘It’s important for Kraft Heinz to address data accuracy, consumer privacy and emphasize first-party data in this new environment,’ said TJ Palladino, Walmart shopper marketing manager for Kraft Heinz. ‘BIGtoken does all of that. We are thrilled with the results we saw with SRAX’s BIGtoken platform.’”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
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