“Moving forward, our strategy is going to be foc
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Posted On: 03/16/2020 9:42:07 PM
“Moving forward, our strategy is going to be focused on 3 areas: 1, becoming the dominant mid-market PBM; 2, unlocking the value of our pharmacists; and 3, renewing our retail and digital experience. Innovations in each of these areas are key to reengineering our business. Watch us in 12 months, we will be a visibly different company...
We're also really excited to introduce our new store of the future model. Later this year, Rite Aid will be introducing a compelling omnichannel, health care and retail experience that offers whole being health and attracts customers from current and emerging competitors. Our Store of the Future will be completely remodeled with a fresh, updated and inviting look and feel and feature curated health and wellness brands, products and services to meet our customers' personal, family pet and caregiver needs. Our pharmacists will no longer be walled off and underutilized. Instead, they will be front and center of the pharmacy and be repositioned as chief whole being health advocates. Our consumers will have unprecedented on-demand access to pharmacists, setting a new standard for the industry. We're confident our consumer will view our Store of the Future as a destination, a place they want to go, a place that makes them feel good about themselves and ultimately, a place that helps them thrive. Watch out for our Store of the Future, coming this fall, starting with 9 pilots across the country and another 65 remodels in Norfolk, Virginia, and Boise, Idaho later this year. Our key metric to watch here will be improvements in traffic, especially with our target customer segment.”
We're also really excited to introduce our new store of the future model. Later this year, Rite Aid will be introducing a compelling omnichannel, health care and retail experience that offers whole being health and attracts customers from current and emerging competitors. Our Store of the Future will be completely remodeled with a fresh, updated and inviting look and feel and feature curated health and wellness brands, products and services to meet our customers' personal, family pet and caregiver needs. Our pharmacists will no longer be walled off and underutilized. Instead, they will be front and center of the pharmacy and be repositioned as chief whole being health advocates. Our consumers will have unprecedented on-demand access to pharmacists, setting a new standard for the industry. We're confident our consumer will view our Store of the Future as a destination, a place they want to go, a place that makes them feel good about themselves and ultimately, a place that helps them thrive. Watch out for our Store of the Future, coming this fall, starting with 9 pilots across the country and another 65 remodels in Norfolk, Virginia, and Boise, Idaho later this year. Our key metric to watch here will be improvements in traffic, especially with our target customer segment.”
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