Rory said a while back there is no free enterprise

Rory said a while back there is no free enterprise trials for the app

You only really do that when you are beta testing products or for the first few customers

Rory said back in Q4 they were having some clients test the Webinar solution. You usually don't charge people while you are testing.

Remember

Some direct sales companies have tens of thousands of distributors

Some direct sales companies have over a hundred thousand distributors

Not hard to see why VERB got to one million users and continuing to grow fast

There are a number of revenue models

You have companies that pay for the setup and pay for their distributors

You have companies that pay for the setup and charge their distributors a fee for the app, of which VERB gets a portion

You have companies that pay for the setup, pay for their customers to use the consumer facing app. Those likely are set fees but each additional market and model may to the revenue.

So yes, someone is paying for the app whether it's the client or their distributors

I can see a day were maybe clients pay for the app setup and it's free to use, but you pay to upgrade.

It's called a freemium SaaS revenue model

Why would you do this?

If you can make a ton of money on the upgrade and in-app purchasing, you are willing to give part of the functionality for free to begin with.

This is how Zoom and other SaaS companies do it, but that is not a one size fits all model and depends on your products, vertical, etc.