NetworkNewsBreaks – SRAX Inc. (NASDAQ: SRAX) Ann
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Posted On: 02/24/2020 2:23:52 PM
NetworkNewsBreaks – SRAX Inc. (NASDAQ: SRAX) Announces Major CPG Company’s Results to Generate 6 to 1 ROAS and 4.5% Incremental Sales Lift Through Employment of BIGtoken
SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today announced the release of a new case study. According to the update, the study illustrates results when one of the largest global food and beverage companies activated BIGtoken to drive sales during the 2019 holiday season. The campaign featured opt-in panels and BIGtoken platform offers, whereby users answered questions about the brand and category, scanned receipts and shared other data points about their consumer journey. The high-value insights were then used to create audiences and messaging strategy pre-activation, as well as optimize against these insights throughout the program. The consumer-packaged goods (“CPG”) company increased its incremental sales by 4.5% and generated a return on ad spend (“ROAS”) of 6 to 1 as a result of employing BIGtoken. “It’s becoming critical for brands to partner with systems that put emphasis on consumer-first data particles and put consumers’ data rights at the forefront,” VP of BIGtoken Brands George Stella said in the news release. “The biggest brands in the world are adopting BIGtoken’s first-party, opt-in data platform as the next generation system that addresses data accuracy and regulations.”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today announced the release of a new case study. According to the update, the study illustrates results when one of the largest global food and beverage companies activated BIGtoken to drive sales during the 2019 holiday season. The campaign featured opt-in panels and BIGtoken platform offers, whereby users answered questions about the brand and category, scanned receipts and shared other data points about their consumer journey. The high-value insights were then used to create audiences and messaging strategy pre-activation, as well as optimize against these insights throughout the program. The consumer-packaged goods (“CPG”) company increased its incremental sales by 4.5% and generated a return on ad spend (“ROAS”) of 6 to 1 as a result of employing BIGtoken. “It’s becoming critical for brands to partner with systems that put emphasis on consumer-first data particles and put consumers’ data rights at the forefront,” VP of BIGtoken Brands George Stella said in the news release. “The biggest brands in the world are adopting BIGtoken’s first-party, opt-in data platform as the next generation system that addresses data accuracy and regulations.”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
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