$SKDI form the interview, Freeman's primary motiva

$SKDI form the interview, Freeman's primary motivating force to start Hakuna was about sustainability and social responsibility in a high-growth industry. "The main inspiration in creating Hakuna was creating a company that would help leave our world better than when we joined it… I also knew that with the cannabis industry transitioning into becoming federally accepted, now is the time to become a pioneer in the movement by becoming an example of socially responsible brand."