NetworkNewsBreaks – SRAX Inc. (NASDAQ: SRAX) Rev
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SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, this morning released results from its BIGresearch study. The study of over 53,000 Americans was conducted in January 2020 and the results uncover this year’s Valentine’s Day consumer behaviors and opinions. Among other highlights, the study found that 79% of people celebrating this year are between the ages of 18 and 34, with 47% between 25 and 34. The report also includes detailed information based on shopping surveys, with results broken out by gender, age, household income, and ethnicity. “Changing values and opinions in consumers greatly affect their consumption patterns, and it’s up to marketers to stay ahead of the curve,” COO of SRAX and co-founder of BIGtoken Kristoffer Nelson stated in the news release. “We are thrilled to share results from our latest BIGresearch report, highlighting Valentine’s Day, a holiday that’s seen new movements over the past couple decades, like the rise of Galentine’s Day (ladies celebrating ladies), and more people shopping and celebrating anti-valentine’s day.”
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