Can anyone explain to me what the point was in hir

Can anyone explain to me what the point was in hiring a new public relations team a few months back? Where are they? What are we paying them for? Why is it that most of my colleagues know nothing about this drug but know about giliad far inferior drug? It's easy to assume this is incompetence but NP is a very smart guy. This doesn't seem right. The other option seems to be some conspiracy or another trying to squash our drug which again seems to be a bit out there. I however cannot come up with a third explanation. Anyone see something I do not?