Long Post for Investors (redflix S6E02)
At any moment
Your entire world
Can turn upside down
Happened to me recently
I learned redflix was not nominated for an Oscar
Feel like they abandoned me again
Maybe season six will be the one?
ABANDONED
Watched it last night
Not going to win any Oscars, but I like those movies where people are challenged beyond belief and have to rise up to another level to overcome
It's actually based on a true story
I'm thinking VERB is going to be made into a movie one day
Rory and team challenged beyond belief
I think I know the ending...
Seen it before
And one day you may wake up from your dream and all of a sudden people ask
"How did VERB become and overnight success?"
And you may ask yourself, well
"How did I get here?"
It doesn't happen overnight of course
Take a look at SurveyMonkey
Founded in 1999
That was right around when Salesforce was founded
In 20 years, how are they doing?
SurveyMonkey in Q3 annouced they have 713,217 paying users
Compared to 621,071 the previous year
15% year-over-year growth
Added 20,762 paying users from Q2 2019, for 3% quarter-over-quarter growth
Something else you may want to hear
They went public in 2018
They are a $2.4B NASDAQ company
Their market cap is a 8x muliple
AND, they aren't growing that fast
Heck, VERB is adding users 5+ times faster
VERB revenues will come
Just got that SaaS revenue recognition lag
The median cost to acquire $1 of annual recurring revenue (ARR) for a new customer is $1.32
What does this tell you?
Most SaaS companies spend more early on
It's expected because once that $1 of ARR kicked in, it kicks in for a long time
Using upselling strategies with existing customers, the cost drops significantly to $0.71
What does this tell you?
VERB prioritizing on focusing on existing customers was a smart strategy
Spend less money, to make mo' money
3 Stages of a SaaS company
Pre-Growth Stage (< $5M ARR): You likely have a lot of maturing as a business to do at this stage. Everything from hiring out the right exec team to still developing the scaled vision of the product.
Growth Stage (5.01M to $100M ARR): At this stage monetization and pricing should be the absolute central tenant of your growth.
Late Stage ($100.01M+)
Guess what stage VERB is in 2020?
Rory J. Cutaia @RoryCutaia
Jan 1
"Welcome to 2020. Now it begins. The foundation is laid, the table is set, and our players have taken the field. This decade belongs to VERB. What we will accomplish together will be epic."
Welcome to the Growth Stage
Just saw on the internet VERB is hiring
What does that tell you?
Yup, Growth Stage
Love the Growth Stage PR the other day
You saw the announcement in December of the new customer Kyani going all in
Now you have an existing customer Vasayo going all in
Love that VERB prioritized creating other products, so an "all in" is more than just one thing and no the same old, same old
So let's look at that PR a little closer together, shall we?
"announced a renewal and major expansion of its relationship with Vasayo"
I majorly like renewals. Especially the ones that come with a majorly expansion
Rings of a long term contract
"Vasayo’s international team of Brand Partners has been enjoying the benefits of VERB’s proprietary interactive video-based CRM and sales enablement platform during which time Vasayo has experienced continued growth in customer acquisition, and an expansion their Brand Partner base. "
Sound like VERB's technology works, but investors already knew that
"Building on that success, Vasayo has determined to extend and expand its relationship with VERB, and to further integrate VERB into its business in a number of new and beneficial ways."
extend and expand in a number of ways?
Not one, but a number...
"As part of this expanded relationship, Vasayo will be one of the first VERB clients to launch the new customer-facing version of VERB’s previously announced LEARN application."
Not the first, but "one" of the first. More to be announced...
"Within the LEARN framework, each product will have its own unique module."
Let me translate this one. Each model is $$$ for VERB
"Vasayo customers will have access to dynamic content suggestions , based on their individual preferences and activity "
That's called AI
"Separately, the current Vasayo Brand Partner facing app will be upgraded with LEARN features, focused on improving product knowledge within their teams"
How do you like your ice cream? Double dip?
The stand alone custom facing app is one price and the integrated one into the existing distributor app is another price. So not only did VERB sell Learn, they sold it both ways.
"For consumers, an invite link will be sent out once an initial purchase order has been made. In both cases, the sign-up process is intuitive, fast, easy and seamless ."
This is crazy good that VERB is now moving beyond the distributors and open to customers. The number of users can skyrocket and institutions and companies that like to buy other companies love a lot of users and to make it easy for them to join, there will be a lot.
"The new Brand Partners application will also provide access to VERB’s new Business Reports feature, an essential tool in tracking back-office functions,"
Another new feature? New features means more revenue.
"but also introducing them to new products via a dynamic rewards-based program,”
Customers, Customers, Customers...
Remember when I posted this awhile ago
This is 4th level stuff and will change the industry
This is affiliate marketing type of stuff
Refer a friend to the product and you get rewarded
You don't have to even be a distributor
This is how a lot of businesses operate
Reward people for helping you grow your business
Whether referring someone to buy a car or join the YMCA
"“For our Brand Partners, we’re looking to leverage the full capabilities of VERB’s technology"
Full Capabilities!
"We believe this consumer-focused app launch will be the first of many for VERB and a sign of where the industry is headed ."
First of many...
Yup, I believe many other companies will do exactly what Vasayo is doing
I believe they will want to
I believe they will have to
I believe VERB has worked over a year on this to position themselves to lead this change in the industry
https://www.globenewswire.com/news-release/20...asayo.html
Got a go watch the Oscars...
At any moment
Your entire world
Can turn upside down
Happened to me recently
I learned redflix was not nominated for an Oscar
Feel like they abandoned me again
Maybe season six will be the one?
ABANDONED
Watched it last night
Not going to win any Oscars, but I like those movies where people are challenged beyond belief and have to rise up to another level to overcome
It's actually based on a true story
I'm thinking VERB is going to be made into a movie one day
Rory and team challenged beyond belief
I think I know the ending...
Seen it before
And one day you may wake up from your dream and all of a sudden people ask
"How did VERB become and overnight success?"
And you may ask yourself, well
"How did I get here?"
It doesn't happen overnight of course
Take a look at SurveyMonkey
Founded in 1999
That was right around when Salesforce was founded
In 20 years, how are they doing?
SurveyMonkey in Q3 annouced they have 713,217 paying users
Compared to 621,071 the previous year
15% year-over-year growth
Added 20,762 paying users from Q2 2019, for 3% quarter-over-quarter growth
Something else you may want to hear
They went public in 2018
They are a $2.4B NASDAQ company
Their market cap is a 8x muliple
AND, they aren't growing that fast
Heck, VERB is adding users 5+ times faster
VERB revenues will come
Just got that SaaS revenue recognition lag
The median cost to acquire $1 of annual recurring revenue (ARR) for a new customer is $1.32
What does this tell you?
Most SaaS companies spend more early on
It's expected because once that $1 of ARR kicked in, it kicks in for a long time
Using upselling strategies with existing customers, the cost drops significantly to $0.71
What does this tell you?
VERB prioritizing on focusing on existing customers was a smart strategy
Spend less money, to make mo' money
3 Stages of a SaaS company
Pre-Growth Stage (< $5M ARR): You likely have a lot of maturing as a business to do at this stage. Everything from hiring out the right exec team to still developing the scaled vision of the product.
Growth Stage (5.01M to $100M ARR): At this stage monetization and pricing should be the absolute central tenant of your growth.
Late Stage ($100.01M+)
Guess what stage VERB is in 2020?
Rory J. Cutaia @RoryCutaia
Jan 1
"Welcome to 2020. Now it begins. The foundation is laid, the table is set, and our players have taken the field. This decade belongs to VERB. What we will accomplish together will be epic."
Welcome to the Growth Stage
Just saw on the internet VERB is hiring
What does that tell you?
Yup, Growth Stage
Love the Growth Stage PR the other day
You saw the announcement in December of the new customer Kyani going all in
Now you have an existing customer Vasayo going all in
Love that VERB prioritized creating other products, so an "all in" is more than just one thing and no the same old, same old
So let's look at that PR a little closer together, shall we?
"announced a renewal and major expansion of its relationship with Vasayo"
I majorly like renewals. Especially the ones that come with a majorly expansion
Rings of a long term contract
"Vasayo’s international team of Brand Partners has been enjoying the benefits of VERB’s proprietary interactive video-based CRM and sales enablement platform during which time Vasayo has experienced continued growth in customer acquisition, and an expansion their Brand Partner base. "
Sound like VERB's technology works, but investors already knew that
"Building on that success, Vasayo has determined to extend and expand its relationship with VERB, and to further integrate VERB into its business in a number of new and beneficial ways."
extend and expand in a number of ways?
Not one, but a number...
"As part of this expanded relationship, Vasayo will be one of the first VERB clients to launch the new customer-facing version of VERB’s previously announced LEARN application."
Not the first, but "one" of the first. More to be announced...
"Within the LEARN framework, each product will have its own unique module."
Let me translate this one. Each model is $$$ for VERB
"Vasayo customers will have access to dynamic content suggestions , based on their individual preferences and activity "
That's called AI
"Separately, the current Vasayo Brand Partner facing app will be upgraded with LEARN features, focused on improving product knowledge within their teams"
How do you like your ice cream? Double dip?
The stand alone custom facing app is one price and the integrated one into the existing distributor app is another price. So not only did VERB sell Learn, they sold it both ways.
"For consumers, an invite link will be sent out once an initial purchase order has been made. In both cases, the sign-up process is intuitive, fast, easy and seamless ."
This is crazy good that VERB is now moving beyond the distributors and open to customers. The number of users can skyrocket and institutions and companies that like to buy other companies love a lot of users and to make it easy for them to join, there will be a lot.
"The new Brand Partners application will also provide access to VERB’s new Business Reports feature, an essential tool in tracking back-office functions,"
Another new feature? New features means more revenue.
"but also introducing them to new products via a dynamic rewards-based program,”
Customers, Customers, Customers...
Remember when I posted this awhile ago
This is 4th level stuff and will change the industry
This is affiliate marketing type of stuff
Refer a friend to the product and you get rewarded
You don't have to even be a distributor
This is how a lot of businesses operate
Reward people for helping you grow your business
Whether referring someone to buy a car or join the YMCA
"“For our Brand Partners, we’re looking to leverage the full capabilities of VERB’s technology"
Full Capabilities!
"We believe this consumer-focused app launch will be the first of many for VERB and a sign of where the industry is headed ."
First of many...
Yup, I believe many other companies will do exactly what Vasayo is doing
I believe they will want to
I believe they will have to
I believe VERB has worked over a year on this to position themselves to lead this change in the industry
https://www.globenewswire.com/news-release/20...asayo.html
Got a go watch the Oscars...
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