A PR will only light this candle if it is material, IMO. Revenue, a $10MM licensing deal, NGIO spin S-1/dates/capital plan (that was going to be 2 weeks from the call... let's see it soon (not "soon"
, etc. I suppose if Joe managed to "close" the Altucell deal, even if it uses GNBT stock at $2.50, I would put that in this category.