NetworkNewsBreaks – Nightfood Holdings Inc. (NGT
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Nightfood Holdings (OTCQB: NGTF), the award-winning ice cream company addressing America’s $50 billion-dollar nighttime snacking problem, today announced its entry into an agreement with News America Marketing for Nightfood’s first-ever in-store promotional activities in several Nightfood supermarket chains. News America Marketing provides comprehensive in-store marketing media options in over 60,000 stores throughout the U.S. and Canada. Nightfood’s first in-store initiative with News America will see the installation of coupon machines in approximately 700 of Nightfood’s high-volume supermarket partners beginning in the first half of 2020. “These coupon machines are extremely cost effective, and we’re expecting this campaign to be very impactful,” Nightfood CEO Sean Folkson said in the news release. “In the crowded ice cream section, where product is literally merchandised behind closed doors, being able to break out from behind the door and into the vision of the consumer can play an important role in driving trial and winning new customers.”
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