HOLY GROWTH!!
I maintain a list of all the Verb Direct Sales customers I can find with input coming from several folks who are extremely gifted in finding such things. Some of the customers are legacy and some are current, but they all definitely have an app, or one is in development.
I do make an assumption that they are customers because they do have apps thinking that at this point Verb would not be spending time and assets on demos or freebies. Obviously, some are smaller and some larger, but each has a chance to be a blockbuster as each company grows. And I am assuming some are legacy customers with outdated pricing plans, but they all have an app, and those legacy folks will be phased out or upgraded over time. I have not dug down into how many are legacy and how many are current.
I won’t share the spreadsheet with folks as I don’t want it getting into the wrong hands, and I won’t give exact numbers, but I will share a few fun facts.....
As an aside, I have shared the spreadsheet with a few folks on this board who can verify I speak the truth. Believe me, these folks will not let me speak troll (I.e. bullshit) and will certainly trounce me publicly if I am.
- The rate Verb has been signing up customers has moved to ludicrous speeds....more than billboards or PR’s seem to announce...much more!
- The total number of customers with apps is more than 50 and less than 100. Pretty wide range, but obviously a very healthy number. It also demonstrates they are being taken very seriously and is not a fluke.
- Given that range, we can also generate an average number of users per company. We know they are approaching one million users, therefore, the range is 10,000 - 20,000 users per company on average. We know some of their customers are minnows and we know some are aircraft carriers, so the average is just that. For example, Isagenix, when their new purchase goes through, says they will have 500,000 associates combined. Probably not all will be users, but it gives you an idea of the potential. It also tells you that if some customers have user numbers in the six figure range, and I believe some do, it skews the average up. Same can be said of those with 100 users, which skews it down. Thus...average.
- Of those 50-100 customers with apps, not all will incorporate (or purchase) Learn or Sampling or even Verb Live (if offered at some point), but many will. That’s actually a good thing as it gives Verb an opportunity to upgrade them and obviously monetize that event. Ask any company if they like the opportunity to upgrade their customers’software....cash in the bank!
- As mentioned above, not all the customers have sampling, but many do. And of those customers that do, that would be 10,000-20,000 users per company on average with the ability to send samples directly to their customers without storing the inventory, storing the mailing materials, packing up the sample, and going to the post office or Fedex to send the product. Simply click a button and have someone in the ether world send it for you..... I think I would select the “click a button” option, but button clicking is not for everyone. I would use the app just for that capability alone. And oh, every time I click that “send sample” button, I also automatically send some revenue to Verb.
- Rory mentioned his target was to get to $10/month per user. Even if we get to a quarter or half of that, that’s a whole lot of Rosie, especially with a user base that is growing at astronomical rates. Sampling will play a huge role in that. And again, that is average. Means some of those users will be aircraft carriers to offset the minnows, or those without sampling.
- We know Verb will soon make a series of widgets and upgrades available to each app user. Many will be pay for usage where the end user ponies up a couple dollars for each add on. Out of a million (and growing) users, think anyone will pay a few dollars out of their own pockets for added capabilities? I do! Anyone think Verb will develop more add ons as time goes by creating more opportunities to capture revenue? I do! If these widgets are cool enough, or add some amazing capability to the app, anyone think a company may just pay for all their 10,000-20,000 users to ensure they all have that capability? I do!
I could go on but will stop there for now. Obviously trying to demonstrate Verb’s current customer and user base growth that will some day soon translate to huge revenues. It may not be this Q or next, but be darn sure that it is coming.
As always, please bear in mind, Direct Sales is not the only iron in the fire with certainly more in development. But it certainly is a healthy one...
I maintain a list of all the Verb Direct Sales customers I can find with input coming from several folks who are extremely gifted in finding such things. Some of the customers are legacy and some are current, but they all definitely have an app, or one is in development.
I do make an assumption that they are customers because they do have apps thinking that at this point Verb would not be spending time and assets on demos or freebies. Obviously, some are smaller and some larger, but each has a chance to be a blockbuster as each company grows. And I am assuming some are legacy customers with outdated pricing plans, but they all have an app, and those legacy folks will be phased out or upgraded over time. I have not dug down into how many are legacy and how many are current.
I won’t share the spreadsheet with folks as I don’t want it getting into the wrong hands, and I won’t give exact numbers, but I will share a few fun facts.....
As an aside, I have shared the spreadsheet with a few folks on this board who can verify I speak the truth. Believe me, these folks will not let me speak troll (I.e. bullshit) and will certainly trounce me publicly if I am.
- The rate Verb has been signing up customers has moved to ludicrous speeds....more than billboards or PR’s seem to announce...much more!
- The total number of customers with apps is more than 50 and less than 100. Pretty wide range, but obviously a very healthy number. It also demonstrates they are being taken very seriously and is not a fluke.
- Given that range, we can also generate an average number of users per company. We know they are approaching one million users, therefore, the range is 10,000 - 20,000 users per company on average. We know some of their customers are minnows and we know some are aircraft carriers, so the average is just that. For example, Isagenix, when their new purchase goes through, says they will have 500,000 associates combined. Probably not all will be users, but it gives you an idea of the potential. It also tells you that if some customers have user numbers in the six figure range, and I believe some do, it skews the average up. Same can be said of those with 100 users, which skews it down. Thus...average.
- Of those 50-100 customers with apps, not all will incorporate (or purchase) Learn or Sampling or even Verb Live (if offered at some point), but many will. That’s actually a good thing as it gives Verb an opportunity to upgrade them and obviously monetize that event. Ask any company if they like the opportunity to upgrade their customers’software....cash in the bank!
- As mentioned above, not all the customers have sampling, but many do. And of those customers that do, that would be 10,000-20,000 users per company on average with the ability to send samples directly to their customers without storing the inventory, storing the mailing materials, packing up the sample, and going to the post office or Fedex to send the product. Simply click a button and have someone in the ether world send it for you..... I think I would select the “click a button” option, but button clicking is not for everyone. I would use the app just for that capability alone. And oh, every time I click that “send sample” button, I also automatically send some revenue to Verb.
- Rory mentioned his target was to get to $10/month per user. Even if we get to a quarter or half of that, that’s a whole lot of Rosie, especially with a user base that is growing at astronomical rates. Sampling will play a huge role in that. And again, that is average. Means some of those users will be aircraft carriers to offset the minnows, or those without sampling.
- We know Verb will soon make a series of widgets and upgrades available to each app user. Many will be pay for usage where the end user ponies up a couple dollars for each add on. Out of a million (and growing) users, think anyone will pay a few dollars out of their own pockets for added capabilities? I do! Anyone think Verb will develop more add ons as time goes by creating more opportunities to capture revenue? I do! If these widgets are cool enough, or add some amazing capability to the app, anyone think a company may just pay for all their 10,000-20,000 users to ensure they all have that capability? I do!
I could go on but will stop there for now. Obviously trying to demonstrate Verb’s current customer and user base growth that will some day soon translate to huge revenues. It may not be this Q or next, but be darn sure that it is coming.
As always, please bear in mind, Direct Sales is not the only iron in the fire with certainly more in development. But it certainly is a healthy one...
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