The two below PR's tell me Isagenix is a privately
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Posted On: 01/25/2020 10:48:17 AM
The two below PR's tell me Isagenix is a privately held company making over $Billion a year
Not too shabby to have multiple, billion dollar companies as customers
What I like about this announcement this week is, they saw how sampling has been changing the industry and the success other VERB clients are having and said - I want that too. They moved forward and figured out which two products they wanted to make and offer in samples.
Birthday Cake and I forget what the other one was because all I could focus on is Birthday Cake
Pretty cool
In the 2018 company PR they said there are 600,000 customers
You know, customers, customers, customers as they said in the video I shared last year
In the PR you posted 500,000 members
What's a member vs customer?
Maybe the same thing
What I bet has happened is over the last two years, they redefined what is a member. Likely if you haven't bought in a year, you are not a member.
What is super cool is there are no longer any fees for customers
And if I remember right all customers are preferred customers that get a 25% discount
That means a ton of customers now have access to the free app. What's that going to do to the number of VERB users?
Having over 1M users is nothing to sneeeze at
And these are not free users like Zoom, Slack, Microsoft, Smartsheet and many of the other SaaS companies
Isagenix would need to pay either a flat monthy fee for these free users or a small charge for each one added.
Free is not free
"Isagenix now operates in 16 markets across the world and has nearly 600,000 customers globally."
Isagenix Hits 4 Billion in Cumulative Global Sales
- Feb. 25, 2016
http://www.npros.com/press/2019/6/19/3497/isa...-sales.htm
Isagenix Hits $6 Billion in Cumulative Global Sales
- May 4, 2018
https://newsroom.isagenix.com/isagenix-hits-6...bal-sales/
Not too shabby to have multiple, billion dollar companies as customers
What I like about this announcement this week is, they saw how sampling has been changing the industry and the success other VERB clients are having and said - I want that too. They moved forward and figured out which two products they wanted to make and offer in samples.
Birthday Cake and I forget what the other one was because all I could focus on is Birthday Cake
Pretty cool
In the 2018 company PR they said there are 600,000 customers
You know, customers, customers, customers as they said in the video I shared last year
In the PR you posted 500,000 members
What's a member vs customer?
Maybe the same thing
What I bet has happened is over the last two years, they redefined what is a member. Likely if you haven't bought in a year, you are not a member.
What is super cool is there are no longer any fees for customers
And if I remember right all customers are preferred customers that get a 25% discount
That means a ton of customers now have access to the free app. What's that going to do to the number of VERB users?
Having over 1M users is nothing to sneeeze at
And these are not free users like Zoom, Slack, Microsoft, Smartsheet and many of the other SaaS companies
Isagenix would need to pay either a flat monthy fee for these free users or a small charge for each one added.
Free is not free
"Isagenix now operates in 16 markets across the world and has nearly 600,000 customers globally."
Isagenix Hits 4 Billion in Cumulative Global Sales
- Feb. 25, 2016
http://www.npros.com/press/2019/6/19/3497/isa...-sales.htm
Isagenix Hits $6 Billion in Cumulative Global Sales
- May 4, 2018
https://newsroom.isagenix.com/isagenix-hits-6...bal-sales/
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