Let me help you complete the question you asked.
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Why are board members buying more....at steep discounts?
Great question. Markets shares don't interest them. Go figure.
This is a pump and dump. The float continues to increase (dump) year after year. The price increases are based on claims such as the "alleged" death mask, Tinkerbell 2.0 will be ready in 30-90 days, 6 government contracts are expected this year, and now Q1 2020 will be YUGE (pump).
An increase in the float means restricted shares are eventually sold into the market after the restrictions are lifted. The past 10 months have seen an appx 33% increase in non-restricted shares, while lofty projections and deadlines come and go.
Rinse, wash (trade), repeat.
Tick tock.