Verb has designed an application that is believed to be the Holy Grail of Marketing & Sales with the world’s first Interactive video-based CRM. It's designed for users to easily add clickable taggs "call-to-actions" inside any video, even with your smart phone. The program has a built-in "CRM" for collecting data through a video that can be emailed, posted, embedded and viewed on multiple platforms. Taggs appearing and disappearing while the videos play are engaging while alerting viewers to their exact location. Just the ability to immediately access links or make a call without leaving the video can increase conversion rates by as much as 600% on this statistic alone, compared to a basic video. Verb has seen tests with increases over 1,000%!
Viewers are presented with clickable taggs right in the video, just as interest is peaked, for instant access to information or to make a purchase. The CRM captures all viewer interactions within the video as well as data entered for lead generation, plus updated analytics for marketing campaigns. This is the most flexible and effective form of marketing and the tech can also be used for applications like education, real estate, non profits, medical, pharmaceutical, and let's not forget Direct Sales.
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