THWI News .033 Thwapr Executes on Channel Partner

THWI News .033 Thwapr Executes on Channel Partner Strategy in Asia

2012-06-11 08:00 ET - News Release

LAS VEGAS, June 11, 2012 /PRNewswire/ -- Thwapr, Inc. (OTCBB: THWI), a mobile video sharing company, today announced that it has signed an agreement with IgMobile Holdings Sdn Bhd to be Thwapr's exclusive Channel Partner for Malaysia.

IgMobile Sdn Bhd is Malaysia's leading value added service provider for all of the country's wireless service operators. IgMobile is deeply integrated with all of the mobile network companies for immediate carrier billing and short code capabilities – IgMobile has complete coverage to bill every mobile user in Malaysia.  In addition, IgMobile has unique print media relationships that provide an effective 80% target market penetration, which imparts the ability to create immediate and massive awareness.

The Malaysian wireless industry features 35 million mobile subscribers with a developed infrastructure; 4G network now encompasses over 70% of the country's populated areas.  The online video sharing space is increasing with YouTube having launched a dedicated Malaysian service.  And the mobile video advertising market is also growing, up 37% quarter over quarter, with Yahoo introducing new advertising products for Southeast Asia.

Under the agreement, Thwapr appoints IgMobile to be its exclusive Malaysia Channel Partner and to work together on a new product offering for Malaysian Mobile Carriers. Thwapr will provide its patent-pending technology and engineering to co-develop this new product; IgMobile will leverage its print distribution network, branding, and its sales force to market and promote the new product offering.