PR wording and Human behavior In com
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In comparison of PR from 3 teams of TMRC/Arafura, Lynas/Blue Line and Ucore/Materion, you can clearly see human behaviors with in.
One of classic human behaviors within is “Things you can not get are thing you don’t want”. This behavior makes you at least looks not like a loser. The other is “When you are ahead, be humble”, This behavior makes you looks gentle with open arms.
Team of TMRC/Arafura and team of Lynas/Blue Line offer RE salt in raw material form for DOD, team of Ucore/Materion offers a complete supply chain for DOD, Who is in better position and who has most chance to get army fund are very clear. So what team of TMRC/Arafura did to void looking bad was to claim they don’t need army fund. What team of Lynas/Blue Line did to void looking bad was to display of lack of interest of army fund. What team of Ucore/Materion did was to call army to spread the fund.
If you understand human behavior, you know who is winning.