My favorite bit of news from the press release is
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1) One of the most significant changes the Company is in the process of implementing is diversifying away from its focus on affiliate marketing for the distribution of both its hempSMART and Viva Buds brands.
2) In 2020, MCOA will be introducing several new direct to consumer sales strategies that will include e-commerce, retail stores, and seasoned distribution channels, as well as launching sales programs in foreign countries that are just opening up to CBD and CBD products.
Good news. They need to get away from that "lets throw a bunch of ideas against the wall, and see what sticks" approach. Its time to settle on a strategy.